Sep
09
Ally Financial Starts First Unified Brand Campaign
Posted in: Uncategorized
Ally Financial, the financial services company once known as GMAC, is introducing a brand campaign using the theme “Do It Right.”
It’s the first unified effort for the brand. Ally, which spun off from GM seven years ago, previously ran ad campaigns for its two main products, auto financing and banking services.
The campaign, which includes TV, print and online, was created by Grey New York. Ally declined to discuss spending.
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