Virgin Holidays Will Live-Stream U.K. TV Ad From 8 Countries
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Virgin Holidays is trying to transfer the real-time appeal of social media to U.K. broadcast TV, with a commercial that will be streamed live from 18 locations in 8 countries around the world on Sept. 10.
From Bangkok and Johannesburg to Dubai and Barbados, a 90-strong production crew will film people snorkeling, surfing and flyboarding around the world. The footage will be streamed back to a master control room in London and broadcast as a 60-second spot, with a live voiceover, during the “X Factor” on Saturday night.
The project will launch the new “Seize The Holiday” positioning from Virgin Holidays, a package tour operator and travel agency owned by Richard Branson’s Virgin Group. Research found there is a gap between customers’ dream destinations and their next vacation. The travel brand wants to persuade people that they don’t need to settle for second best they can make that leap and take a more ambitious vacation.
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