Clinton Campaign Busts Out Issue Ads Online, Economy First
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The Clinton campaign is busting out the issue ads online. Until recently, the Hillary Victory Fund, the campaign’s joint fundraising group formed with the Democratic National Committee, has stuck to simple online messaging intended to help build a supporter list and generate donations, focusing its digital ads almost entirely on the “I’m with Her” message.
But starting in mid-August, a variety of issue-specific themes have crept into the organization’s digital ads, according to digital ad tracker Moat Pro. This new crop of ads has an economic bent. “It’s time to invest in new, good-paying jobs,” states one. Others take a cue from the economic message that resonated with Bernie Sanders supporters, stating, “Those at the top should pay their fair share,” and “The economy should work for everyone — not just those at the top.”
Another ad deals with corporate taxes, declaring, “Companies who move overseas should pay an exit tax.”
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