See the New Most Interesting Man in the World

The new Most Interesting Man in the World is younger and French. Dos Equis has tapped actor Augustin Legrand to replace Jonathan Goldsmith, who at age 77 made his final appearance in the iconic role in a spot that debuted in March showing the character making a one-way trip to Mars.

Mr. Legrand appears in a teaser spot beginning today in which his character is shown watching an old Most Interesting Man ad. The bartender asks him in Spanish: “Think anyone will ever be as interesting as him?” The spot then portrays Mr. Legrand’s character engaging in exploits like retrieving a soccer ball from a well, before replying to the bartender: “It’s hard to say.”

Mr. Legrand is an actor who was born in 1975 in Loiret, France, according to the IMDB. USA Today reported that he speaks English and Spanish.

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