Snapchat Ad Sales to Reach $935 Million Next Year: eMarketer
Posted in: Uncategorized
Snapchat’s impact on the ad market is growing as it approaches $1 billion in revenue in 2017, according to new figures from eMarketer.
Snapchat will collect $367 million in ad revenue in 2016 and grow that figure 155% next year to $935.5 billion, eMarketer said Tuesday. It’s the first breakdown of Snapchat’s mobile ad business by eMarketer, which studies the digital ad market worldwide. The figures reflect the revenue that Snapchat keeps after it shares some with partners.
Snapchat has been developing its ad business with innovative mobile formats such as sponsored animated lenses. It has been working with top brands to design ads that fit the platform, which is based on people sending friends videos that disappear within 24 hours (although it recently added a “Memories” function to save some).
Post a Comment