Sep
05
Forget Your Ps; Mind the Four Ms of Marketing
Posted in: Uncategorized
Fifty-six years ago, E. Jerome McCarthy conceived the 4Ps of marketing: Product, price, place and promotion.
Today, product is still the starting point for most marketing programs but the other three Ps are not particular helpful. Price would seem to be part of product. And Place and Promotion are fuzzy concepts.
Instead of the 4Ps, a marketing mix for the 21st century might include the 4Ms: merchandise, market, media and message.
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