Trump Out-Draws Hillary, But Democrats Win the Convention Ratings War
Posted in: UncategorizedAmericans don’t vote with their remote controls, and TV ratings are an unreliable indicator of who will occupy the Oval Office as of Jan. 20, but there’s still something to be said about bragging rights. To that end, Donald Trump’s 75-minute speech to delegates at last week’s Republican National Convention drew a larger national TV audience than Hillary Clinton’s historic address to her constituents.
According to Nielsen live-plus-same-day data, some 28.2 million viewers tuned in Thursday night to witness the former secretary of state and U.S. senator formally accept her party’s nomination, making it the most-watched night of the 2016 Democratic National Convention. That turnout fell 2.6 million viewers shy of the 30.8 million people who watched Mr. Trump’s July 21 RNC speech.
While Mr. Trump’s reach was greater than Ms. Clinton’s, overall the DNC was a bigger draw than its GOP counterpart. Over the course of its four-night run, the DNC averaged 25.6 million total viewers across ABC, CBS, NBC, CNN, Fox News Channel and MSNBC, topping the RNC’s deliveries (23.9 million) by a margin of 1.75 million viewers.
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