Hasta La Creative!

One day after Facebook posted its best quarter yet, with ad revenue up 63% to $6.2 billion, Alphabet beat analysts’ expectations with results including a 19% lift in Google ad revenue to $19.2 billion.

The company’s ad business wrung more money from a swelling mobile user base and better cost controls.

The results are likely to further stoke investors’ love affair with the companies and marketers’ trepidation about their collective power in digital media. Alternatives are distant pursuers: Twitter on Tuesday reported a slowdown in advertiser interest and posted $600 million in revenue for the quarter.

Continue reading at AdAge.com