Democratic National Convention Kickoff Is a Bigger Draw Than GOP Confab
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In a speech that was at once a celebration of America’s promise and a subtle reminder that the country very much remains a work in progress, Michelle Obama on Monday brought some sorely-needed gravitas to an election cycle that’s been blighted by buffoonery, boorishness and unvarnished b.s. And while Nielsen ratings don’t count as votes, about 3.3 million more people watched the First Lady’s address to the Democratic National Convention than did Melania Trump’s corresponding (and heavily cribbed) speech from a week ago.
According to the live-plus-same-day ratings data, Monday night’s opening convention coverage averaged 25.8 million viewers across ABC, CBS, NBC, Fox News Channel, CNN and MSNBC, up 15% compared to the 22.5 million viewers who tuned in for the opening salvo of the Republican National Convention. Coverage of the 10 p.m. portion of the DNC — an hour that included the FLOTUS’s speech as well as addresses from Massachusetts Senator Elizabeth Warren and erstwhile, former White House hopeful Sen. Bernie Sanders — drew a 7.2 rating in the core news demo, which works out to around 8.6 million adults 25 to 54. That marked a 21% advantage over the 6.0 rating/7.14 million demographically apposite viewers who tuned in for the first night of the RNC.
Monday night’s convention coverage also was up 18% compared to the 22 million viewers who watched the analogous segment of the 2012 DNC, while the demo was up 15% versus a 6.3 rating/7.48 million adults 25 to 54.
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