GroupM's John Montgomery Takes Role to Combat Digital Ad Concerns Globally
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GroupM has created a role dedicated to implementing global standards that address brands’ long list of digital ad concerns, such as viewability, ad-blocking and fraud. John Montgomery, a vet of the WPP-owned media agency network, will assume the full-time role and title of exec VP-brand safety.
Mr. Montgomery will work with the network’s shops and divisions, including Mindshare, MEC, MediaCom, Maxus, Essence and Xaxis, among others, to create a “coherent set of global standards that operationalize brand safety for GroupM’s clients in every market in which they advertise,” the company said in a statement.
What that means, explained Mr. Montgomery, is scaling existing standards, and creating new standards that address client concerns around “inventory quality issues.”
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