Hasta La Creative!

Chipotle Mexican Grill, still in a slump, is thinking of rolling out a more permanent rewards plan as it tries to woo back diners who have stopped lining up for its burritos and bowls.

The once high-flying fast-casual chain on Thursday reported another dose of weak sales, but said it is encouraged by early results from its loyalty program. While the company said it believes a majority of its most loyal fans have returned, many of them are not buying Chipotle’s food as frequently as they used to.

Chipotle also said that Director of Brand Marketing Mark Shambura is overseeing the marketing team now that Mark Crumpacker is on a leave of absence. Mr. Crumpacker, the chain’s chief creative and development officer and one of its top executives, was arrested in New York for cocaine possession.

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