Pokmon Go Boom Spurs Growth in Chip Technology Beyond Smartphones


Every time a Pokmon Go fan drains a smartphone battery chasing virtual monsters, it’s a reminder that chip technology has a long way to go.

The company poised to push the boundaries of mobile computing is ARM Holdings, which has built a business designing chips that squeeze the most out of limited battery capacity on mobile devices, dominating 85% of the market.

Masayoshi Son built SoftBank Group by making big, early bets on personal computers, broadband and smartphones. Now, he’s spending $32 billion to buy ARM, gambling that the company’s chips will find their way into self-driving cars, virtual-reality devices and machines with artificial intelligence. Pokmon Go, the hit game that relies on power-hungry GPS and camera functions to work, is showing people the limits and capabilities of their smartphones.

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