GlaxoSmithKline Consumer Healthcare Consolidates Global Roster to Nine Agencies
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GlaxoSmithKline Consumer Healthcare has consolidated its global agency roster to nine shops across advertising, digital, content, PR, expert marketing and shopper marketing to support its leading brands, such as Sensodyne and Theraflu.
The agencies, which were selected following a review include: Grey and Saatchi & Saatchi for advertising; Weber Shandwick for advertising, digital, content and PR; Havas will handle advertising in addition to digital and content, with help from WPP Digital on digital work. Edelman for content and PR; McCann Health and Ogilvy Commonhealth for expert marketing; and Geometry for shopper marketing.
All of the agencies were already working with GSK, but the scopes of work have been extended, said Sarah Hodson, global lead, communications and content, communications and government affairs at GSK Consumer Healthcare. Havas had not previously worked on digital, she said, and Weber Shandwick is now the lead agency for Excedrin, overseeing advertising, PR, content and digital, she added. Media will continue to be managed by Omnicom’s PHD and WPP’s GroupM.
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