Denny’s Fluffs Up Digital to Sell Its New Pancakes

Category: Beyond Madison Avenue
Summary: The breakfast wars just got a whole lot fluffier. Fifty percent fluffier, to be exact.

Denny’s is rolling out 50 percent fluffier pancakes across its over 1,700 locations this week, and announcing the move — made with a nod to the growing demand for fresher ingredients…

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