Trading Technologies Launches First Major Marketing Campaign
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Trading Technologies, which makes software for professional traders, this week debuted its first major marketing campaign, called “Don’t Just Trade. Conquer.”
The online campaign, including video, banner ads and social media, was created by Liquid Iron, Chicago, and introduces the new TT software-as-a-service trading platform. The budget was undisclosed.
“We have been around for 22 years, and for the last 20 years our business model was an installed-base software product — which was very much a b-to-b type of sales process,” said Brian Mehta, chief marketing officer at Trading Technologies. “We have recently shifted our software platform to be a software-as-a-service delivery mechanism, so our whole mentality of product development has changed to be more direct-to-users and direct-to-traders. We wanted to reflect the same shift of product development mentality in our marketing.”
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