Post Dives Into Virtual Reality With Fruity Pebbles Pre-Roll Push
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Viewers of Post Fruity Pebbles’ virtual reality content will be sprayed with water guns and pummeled by dodgeballs in an immersive 30-second pre-roll spot beginning next week as part of the brand’s lighthearted “Yabba Dabba Doo” campaign. The ad, which takes the viewer through a series of colorful, vibrant activities like painting a mural and jamming with a garage band, marks Post’s first foray into the world of VR marketing and will run on multi-platform apps VirtualSky and StartApp.
What truly sets Pebbles’ effort apart from other marketers’ attempts at VR marketing is that it’s a more guided, deliberately organized experience. Whereas many VR experiences “drop the user into an environment and let them explore” for an unlimited amount of time, Pebbles created an edited ad featuring 360 visuals, according to Brian Hurley, creative lead at agency Public Works. Few other brands have limited themselves to shorter VR ads in order to complement users’ real-life experiences, Mr. Hurley claimed.
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