Hasta La Creative!

For 46 years, the Warwick agency represented Joseph E. Seagram & Sons and its brands 7 Crown, VO, Extra Dry Gin and Crown Royal Whisky. The famous print campaign of the “Seven & Seven” drink made from Seagram’s 7 Crown and 7-Up was created at the shop.

The agency’s 1972 Seagram print campaign brought attention to drinking and driving. The handwritten sentence “I can drive when I drink” became illegible as its writer consumed alcoholic drinks.

Mr. Warwick helped foster a relationship with United States Tobacco in 1969 that lasted decades and included print and television campaigns for Skoal and Copenhagen smokeless products.

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