Hasta La Creative!

Although it serves a state with a population of less than 1.5 million people, First Hawaiian Bank is intent on reaching its audience with the sophistication of an international financial powerhouse. Teaming with Honolulu agency MVNP and Los Angeles-based production company Accomplice Media, FHB has launched an ambitious branding campaign centering on people coping with life’s milestones. Rather than pushing specific retail services—as most regional banks do—these funny, beautifully-produced spots aim to forge an emotional connection with Hawaii residents from all walks of life.