May
31
Facebook's Using Its Muscle to Remake the Ad Tech World
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Ad tech ate the world, but Facebook is eating ad tech, at least from the perspective of the industry that was born before the social network began dominating internet advertising.
Last week alone, Facebook shut down its last pure programmatic ad exchange FBX, put the final nail in the LiveRail platform, and expanded…
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