Apple Music Turns the Spotlight on Chance the Rapper
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a little girl’s wish to travel comes true with help from Mom in MasterCard’s latest; a herd of sheep try to win back a woman who no longer needs to count them as she sleeps well in mattress brand Serta’s campaign; appliances featuring the latest technology are promoted by Home Depot; and a woman gets a gym-intensive workout at home in Peloton’s spot for its exercise bike.
Finally, Chance the Rapper gets ready for his closeup in Apple Music’s ad promoting his new album “Coloring Book.”
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