TAG Says Its 'Certified' Initiative to Fight Ad Fraud Is Ready
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Fraudsters will have to up their game following the Trustworthy Accountability Group’s deployment Monday of its “Certified Against Fraud” initiative. Its official arrival comes more than six months since the group, a creation of ad-industry trade organizations, said it was developing the program.
The group’s cornerstone anti-fraud certification program will award “TAG Certified Against Fraud” seals to buyers, sellers and intermediaries in the digital advertising supply chain that complete rigorous anti-fraud requirements, TAG said.
“Going forward, TAG will name and proclaim the companies leading the fight against digital ad fraud through a ‘Certified Against Fraud’ seal that recognizes their efforts to protect partners and customers,” Mr. Zaneis said in a statement. “Participants in the digital ad supply chain can now ask a simple question to tell if their counterparties have taken the necessary steps to fight ad fraud: ‘Are you TAG certified against fraud?’ As more TAG anti-fraud seals are awarded, the cracks in our industry exploited by bad actors will also be sealed against their criminal endeavors.”
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