SAP Shows How Businesses Are 'Live' in the Digital Economy
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In a new SAP campaign launching today, called “Live Business,” motorcycle shoppers get to customize bikes in a shop before buying them and an athletic gear company tries to keep up with a customer’s quickly changing interests, including aerial karate.
The idea is to show that “businesses have to be ‘live’ in this digital economy,” said Maggie Chan Jones, CMO at database software company SAP. “‘Live Business’ is about businesses having insight to act in the moment, whether making a critical business decision or supporting customer needs.”
The campaign, which also includes print and online ads, was created by lead agency BBDO New York, and other Omnicom agencies including Critical Mass for the landing page, Rapp for direct and PHD for media. The budget was undisclosed.
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