Hasta La Creative!

Ad Age’s Women to Watch is returning to Latin America this year, starting with the second Women to Watch Argentina luncheon in Buenos Aires on Monday, May 30, in partnership with Adlatina, Ad Age’s editorial partner in Spanish-speaking Latin America.

Women to Watch honors outstanding women in advertising, marketing and media who are changing the industry, and is held in key markets, including the U.S., China, Brazil, Colombia, Mexico, Turkey, and Western Europe. As Women to Watch continues to grow around the world, the first Women to Watch Europe event will be held in London on June 6.

This year’s 15 honorees in Argentina are taking on new challenges, often in international roles. After a decade at Clorox, Estela Gonzalez Barreiro was promoted last month to marketing communications director for international at The Clorox Co., from a similar post for Latin America. She’s responsible for leading media, agency, digital and production strategies for all Clorox categories in international markets. And Diana Schenone two years ago took charge of marketing for a new category for Nike targeting women in the Southern Cone countries. At PepsiCo, Sol Flores became regional digital marketing manager for Latin America a year ago. On the agency side, Eugenia Slosse joined one of Argentina’s most exciting new agencies, startup Carlos & Dario, two years ago.

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