For Projects Less than $100,000, Ditch the RFP


Are you a CMO with a $100,000 budget for a marketing project and can’t find a great communications company or advertising agency to work for you? If so, it could be because of your search process.

Earlier this year, after turning down our third RFP, we spotted a trend. If you’re issuing an RFP for any job under $100K, you’re not going to find the right agency for you.

Why? For several reasons.

Continue reading at AdAge.com

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