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Estadao

With the goal of fostering discussion about songs that relate violence against women, FCB Brasil and the newspaper Estadão (O Estado de S. Paulo), with support from Rio de Janeiro’s Disque Denúncia hotline, are launching their “Songs of Violence” campaign. 

Using Shazam, a music app for finding information about songs that can instantaneously identify whatever music is playing nearby, the campaign mapped out the Brazilian and foreign songs that feature lyrics about violence and abuse.

Advertising Agency:FCB, Sao Paulo, Brazil
Art Director:Tiago Freitas “Gaum”
Copywriter:Vinicius Dalvi
Photographer:Ricardo Barcellos
Chief Creative Officer:Joanna Monteiro
Executive Creative Director:Fabio Simões “Simon”
Agency Producer:Gerson Lupatini, Reano De Vitto and Suelen Mariano
Art Buyer:Tina Castro e Carol Silva
Casting:Allure Agency and L’equipe Agence
Account:Mauro Silveira, Cris Pereira, Anna Santana, Juliana Peralta, Renato Coelho
Media:Fábio Freitas, Cristina Omura, Rebeca Aguiar
Rtv:Charles Nobili, Pedro Lazzuri, Ricardo Magozo, Natasha Zaminiani, Mariana Carneiro
Music Curator:Débora Cassolatto
Production Company:BossaNovaFilms
Director:Georgia Guerra-Peixe and Juliana Borges
Production Company Account:Kiska Kaysel, Renata Prado
Animation:Rodrigo Resende
Editor:Dudu Doria
Audio Company:Saxsofunny
Producer:Zezinho Mutarello and Cezar Brandão
Atendimento:Tatiana Ornellas e Larissa Sarkis
Client:Flavio Pestana, Marcelo Moraes and Marcela Dalla Torre