Hasta La Creative!

In Brazil, one of the main obstacles that young people face when they decide to pursue a career in art, is in their own homes: afraid that their children won’t be able to make a living, the parents don’t support their decision. The most common argument is that it’s so difficult to sell art work, making it practically impossible to pay bills. The Brazilian Art Association decided to surprise parents with an action that stirred emotions and hopes. The parents of fourteen artists were invited to an art exhibit at Baró Gallery in São Paulo, and they had no idea what they were going to see there. Upon arriving at the gallery, they saw their children’s work on display and all of it was sold for the same value of bills that the parents usually pay for, such as electricity, water, condominium taxes.