Hasta La Creative!

Outdoor, Print
National Association Of School Nurses (NASN)

Physical child abuse continues to be a national epidemic, with millions of children harmed every year. For the healthcare professionals with a mandated duty to report suspected instances of child abuse, it can be difficult to distinguish accidental injuries from those caused by abuse. To help school nurses report all instances of potential abuse, we created this series of illustrated posters and hung them in their offices, constantly reinforcing vigilance while blending in with the school’s natural setting so as not to alarm the children that might see them.

Advertising Agency:Area23, New York, United States
Creative Director:Tim Hawkey, Elliot Langerman, David Adler
Art Director:Guillermo Aracena
Copywriter:Spencer Magloff
Illustrator:Lamanoestudio.Cl
Photographer:Lamanoestudio.Cl