Snapchat Teams Up with NBC to Cover Olympics in Unprecedented Deal
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The Olympics are coming to Snapchat. The app scored a deal with Comcast’s NBC to show highlights from the 2016 Summer Games, the first time the U.S. network has agreed to share video of the sporting contest.
Snapchat will set up a dedicated channel on the mobile app for the games in Rio De Janeiro. News site BuzzFeed will curate short clips and behind-the-scenes content into a Discover channel on the app for two weeks, while Snapchat creates daily “live stories” using content from NBC, athletes and sports fans at the scene.
“We have never allowed the distribution of any game highlights off NBC’s own platforms,” said Gary Zenkel, president of NBC Olympics. But Snapchat “really effectively reaches a very important demographic in the United States, and is very important to our efforts to assemble the large, massive audience that will show up to watch the Olympic Games.”
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