Aug
11
OnStar "Long Hug " (2015) :30 (USA)
Posted in: Uncategorized
OnStar’s Automatic Crash Response can now detect how severe your crash is so they can send the appropriate amount of help. I like the spot’s misdirect here. At first I watched this with the sound down, as I do with all spots, to see if I can get it. And this spot relies heavily on the VO. Because even when they reveal the cops on bikes and ambulances there’s no car crash in sight. I felt more like a scene in a romantic movie where the guy convinces the girl not to jump because “the other guy’s not worth it– it’s ME you should be with!”
Not that I want to see a mangled car, but you know.
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