Jul
30
Fiber One Kicks Off Cheesecake Campaign with Cafe Event
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Fiber One premiered its new cheesecake bars with a sampling event in Grand Central’s Vanderbilt Hall today.
Today’s event, which falls on National Cheesecake Day, kicks off a campaign and announces national distribution of the product. Additionally, there is a social component supported by Betty White and a partnership with Lisa Lillien’s Hungry Girl brand, which offers healthy eating tips and “guilt-free” ways to indulge. Below is a tweet from Ms. White’s official account. She has 1.2 million Twitter followers and 200,000 Instagram followers.
Hey guys! @FiberOne is turning #CheesecakeDay into #F1CheesecakeMonth! #ad If only the Girls could see this: http://t.co/DeBEaojkhR
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