Hasta La Creative!

Hostage scenarios, high-speed stunts and covert surveillance are the focus of TD Bank’s latest ad series, in which banking tales unfold like summer blockbusters.

The three 30-second spots depict customers’ movie-star alter egos acting out everyday banking needs, like depositing checks and monitoring purchases, to show how TD Bank’s special features can make those tasks easier.

“We’re a disruptive brand that approaches the spirit of banking in a different way with tangibly different proof points,” said Chief Marketing Officer Vinoo Vijay. “We keep stretching ourselves creatively, and stretching our teammates creatively so that we can continue to distinguish ourselves in this competitive landscape. Our employees are passionate about delivering better experiences to our customers and we as a company back that up.”

Continue reading at AdAge.com