Agencies: To Improve Your Business, Get Rid of Time Sheets
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Adapt or die is a business strategy all organizations today should embrace. So why is the marketing sector struggling so much to find new ways to work?
You know there’s a problem when you see that some $25 billion in media spending is under review. And that’s just the tip of the melting marketing glacier. Now we have task forces being formed to investigate media practices; client and agency relationships are at an all-time low; agency-of-record assignments are going the way of the dodo; and project work is undermining the long-term health of brands. So what’s an agency to do?
If you’re large, how can you possibly be nimble enough to change course? And if you’re small, how can you compete when the big guys are cutting fees just to stay in the game? Oh, and let’s not forget that the best and brightest talent is being lured away by Google, Facebook and even marketers who are upping starting salaries to stratospheric levels.
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