Microsoft Revamps Real-Time Survey Tool for Ad Agencies
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Microsoft released a new version of its do-it-yourself audience engagement platform Bing Pulse earlier this week, one that is aimed at ad agencies and market researchers.
Similar to its predecessor, which launched in 2014, Pulse for Market Research allows the survey giver to see results from respondents in real time. But it also offers more advanced functions, like live streaming and moderated response groups.
Survey takers can respond by using their smartphone, computer or tablet by selecting answers — which usually range from “strongly agree” to “strongly disagree” — during a live or prerecorded event. The platform is open to anyone and results are seen in real time. And unlike many of the mobile polling services available today, Microsoft’s service is free — even if you’re polling, say, 10,000 people.
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