Hologram Dogs and Lightsaber Canes: It's 2215 In Apartments.com's New Spot
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, it’s 200 years from now in Apartments.com’s new spot, “Relentless Future.” An old man, holding what can only be considered a lightsaber cane, tells us the story of how he won free rent for life by entering reviews on the site in 2015. Little did Apartments.com know that technology would allow for the average lifespan of humans to double. Meanwhile, Clif Bar’s spot “Discover Your Adventure” urges us to look to the lesser known paths in life and keep our options open.
And good news for Microsoft, which has kicked off a high-stakes global campaign to promote its latest edition of Windows: Its “The Future Starts Now” TV commercial is the second most digitally engaging spot now on the air. Coming ahead of the July 29 release of Windows 10, it features Ethan Hawke’s voiceover explaining that kids from around the world will grow up with screens the way we did with paper.
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