Jul
20
The Difference Between Manipulation and Influence
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: One of the more common complaints consumer advocacy groups have about advertising is the use of “manipulative” techniques that are employed to get people to buy goods and services that they do not want or need. Our consistent counter argument to that: If the studies are true, and consumers are really the most educated type of consumer we have ever known, and they have access to nearly unlimited amounts of information, then manipulation cannot be possible.
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