Hasta La Creative!

Amit Shah calls himself “an accidental marketer.” Planning a business career, Mr. Shah got started in a very classic way, handling strategic consulting at McKinsey & Co. After stints at several startup companies, he ended up working with a group of e-commerce pioneers at Liberty Media’s Provide Commerce.

Like many of his Provide Commerce colleagues, Mr. Shah eventually moved on to a leadership position at another digital business: 1-800-Flowers, where he’s worked for the past five years, currently as senior VP-online marketing, mobile and social.

1-800-Flowers has been a pioneer in digital technologies. In the early days of e-commerce, founders Jim and Chris McCann leveraged evolving technologies to be the first merchant to sell on AOL in the early 1990s. Today the 1-800-Flowers product portfolio includes not only flowers, but also iconic brands such as Fannie May candies, Cheryl’s cookies and Harry & David gourmet foods.

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