Jul
15
NBC Universal Wraps $6 Billion Upfront
Posted in: Uncategorized
NBC Universal has closed out the last of its 2015-16 upfront business, writing nearly $6 billion in advance commitments across its portfolio of broadcast and cable assets. The media conglomerate said its overall dollar volume was up 2% versus last year’s take.
In a statement, NBCU said the market “responded favorably to the innovative ways we are reaching and targeting our audiences,” a reference to its programming mix and the various data products it has put into play.
NBCU also said that its digital video sales were up 50% in this year’s bazaar.
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