Like Google, Yahoo Wants to Reinvent Search Without the Search Bar


Yahoo and Google were among the first companies to let people scour the web by typing some words into a search box. Now both companies are building a new kind of search for mobile that aims to do away with the query.

Earlier this month Yahoo updated its Aviate app that lets Android owners customize their phones’ home screens by adding a feature called Smart Stream. Smart Stream aims to function as someone’s personal assistant, anticipating whatever information a person might need and making it available on the phone’s home screen.

Like Google’s personal assistant app Google Now, Smart Stream pulls information from various apps on a person’s phone like their calendar and location, as well as other signals. For example, if something is plugged into the phone and the person has a conference call scheduled in one minute, Smart Stream would determine that headphones were likely plugged in for the call and automatically show the phone number to call when the person checks the Smart Stream screen on their phone.

Continue reading at AdAge.com

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