DRTV Giant Telebrands Agrees to $550,000 Legal Settlement With New Jersey
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Telebrands, which say it’s the largest marketer of “As Seen on TV” products, must pay a $550,000 settlement and make a lengthy list of changes to its ordering and payment systems under an agreement announced today by the New Jersey attorney general’s office.
One requirement: Operators can no longer just be standing by. They’ll have to answer the phone if a consumer opts to speak to a live rep rather than keep using the “interactive voice response” system.
The Fairfield, N.J.-based company sells the Pocket Hose, Bullseye Pee Pads for potty training pups and Ankle Genie swelling-reducing support sleeves among dozens of other products sold on late-night cable TV. Under the terms of the agreement it won’t be allowed to repeat offers for additional merchandise once consumers have declined them on its websites or during automated phone orders. And its ordering systems must clearly disclose all costs and allow consumers to edit orders before finalizing them.
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