Bud Light's Summer Bucket List: Go (Mildly) Wild Out West
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Bud Light completes No. 42 on its Summer Bucket List Go Wild Out West. The spot features two girls drinking Bud Light and going mildly wild, anyway, as they line-dance their way through what looks like a small-town Old West theme park. Infiniti’s new spot pays tribute to “National Lampoon’s Vacation,” revealing that Rusty, of all people, wound up with the movie’s red-corvette girl, Christie Brinkley. (Read more on that here.)
Meanwhile, Taco Bell’s “Bacon Mall” breaks into the Most Engaging list. The spot features an understandably confused man wondering through a mall where customers can shop at Bacon Couture or even get a bacon tattoo at O-Ink. Maybe we can finally put to rest the tired line that everything is better with bacon.
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