Hasta La Creative!

Ask any Angeleno and they’ll tell you that California is under a severe drought. We’re reminded of that every day, in fact. On the radio. On TV. Even on our freaking highway signs. Restaurants can now be fined $500 dollars for bringing you a glass of water, unless they specifically ask if you want one first. And we’re even bringing class envy into the mix by droughtshaming celebrities who want to keep their lawns green.

But what are we doing for the people like myself who are being good little environmental stewards and conserving resources?* Not much. Now though, Culver City-based agency High Wide & Handsome came up with a plan to both remind and reward people for doing right. They’ve created magnetic bumper stickers like the ones above encouraging us not to wash our dirty cars. Take Pride in our Dirty Ride. The message is simple. It takes more than 100 gallons of water to wash a car. At such a time like this, that seems frivolous. So for those of us who have forgone washing our four-wheeled babies for a reason, we can now tell the world why we’ve done so. So far they’ve gotten 500 requests– even Adam West, I.E. the original Batman, put one on the freaking Batmobile and tweeted about it. If that’s not endorsement, I don’t know what is.

Won’t catch me #ridindirty anywhere but CA. (Alfred will dust it later.) Free magnets here: http://t.co/ln5YwO29bD pic.twitter.com/PUcN29qefl— Adam West (@therealadamwest) July 7, 2015

*Full disclosure, I did get a car wash this weekend, but it was after five months of doing without. I still count!