Twitter Adds Video to App-Install Ads, Offers to Charge Only for Completed Downloads
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Twitter is tweaking the mobile ads developers buy to promote their apps to make them more attention-getting and fairly priced.
The company will soon let developers append videos to mobile app promotion ads so consumers can get a better idea of the apps in action. The so-called video app cards will play automatically once Twitter officially rolls them out, though advertisers won’t be charged for those video views.
Twitter is also refining the way it charges for mobile app promotion ads in the first place. So far, developers have been charged any time a Twitter user clicked on their app install ad, opening up Apple’s or Google’s mobile app stores, whether or not an app download actually followed. Soon Twitter will give developers the option to only pay if a person actually downloaded their app.
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