Jul
08
Refusal to Defend a Review: The Right Move?
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: News has been coming out nearly daily about brands putting up their creative and media accounts for review. In most cases, the brands already on the roster know that this is going to happen. In few cases, those agencies find out when the AdLand public does.
Throughout the years, we have seen several ways that agencies have approached the review process.
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