Amazon Celebrates 20th Birthday With Bid to Drive Prime Membership
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Amazon is celebrating its 20th anniversary with a global bid to drive Prime subscriptions. The e-tailer is introducing a new shopping event on July 15, called “Prime Day,” which it says will offer more deals than Black Friday, exclusively to Prime members.
Almost since its inception, Amazon has been a trend setter in the e-commerce space, and has influenced the evolution of the Black Friday and Cyber Monday shopping holidays in recent years. “Prime Day” could start a new trend, or other retailers may try to time their own promotions to the event.
“I have no doubt that there will be thousands of companies tryng to jump on the coattails of Amazon and take advantage of the fact that there will be a whole bunch of people shopping online on July 15,” said Ms. Mulpuru. “Maybe they can get some of the drippings from the table.”
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