Jul
02
Dodge Unleashes 'Predator' In Theaters, TV, Times Square
Posted in: Uncategorized
Dodge is launching an ad campaign this weekend starring the Hellcat trims of the Challenger and Charger, along with the Viper GTS.
The production, titled “Predators,” has 30- and 90-second cuts and uses the Phil Collins hit “In the Air Tonight” as a surprisingly mellow backdrop while the roaring cars tear up Miami streets.
The 90-second spot will run in select movie theaters across the country from Friday, July 3, to July 23. Each version of the commercial begins airing on cable TV on Sunday, July 5.
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