Turner Nears Upfront Finish Line
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Turner Broadcasting has nailed down the last of its upfront deals with the top media-buying agencies, making it the only cable conglomerate without a corporate broadcast affiliation to come close to wrapping up its 2015-16 business.
People with insight into Turner’s negotiations said the company’s entire portfolio, a collective that includes TNT, TBS, truTV, CNN, Adult Swim and Cartoon Network, is effectively done writing deals.
While the unofficial “upfront omerta” policy makes it tricky to get a read on exactly which agencies have signed off on their deals — for example, multiple people on Tuesday claimed that OMD thus far had been hesitant to write any business — a network insider said that all the major buying shops have signed off on Turner’s portfoilo.
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