Hasta La Creative!

Juniper Networks, a networking equipment and software company that competes with larger companies such as Cisco Systems, had a goal of generating $3 million in sales over 12 months with its first globally integrated campaign, “Time to Strike,” which launched last October.

Instead, it generated $4.5 million in the first three months, and now has over $12 million in the sales pipeline.

“The results of the campaign obliterated our target within one quarter. So we have actually raised our expectations,” said Carter Kersh, senior director-Americas field and partner marketing at Juniper Networks.

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