How to Make Your Next Client-Agency Meeting a Home Run
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I’ve been in a lot of client-agency meetings in my career. I’ve been the account manager recapping strategies before concept presentations. I’ve been the client reviewing in-house creative and delivering sometimes not-so-wonderful feedback. Now I’m the consultant, sitting in on hundreds of new business pitches and performance evaluations for marketers and agencies around the country.
And from all of these meetings, from all different vantage points, I can attest that there are few things better than a home-run meeting between a client and agency. In advertising at least.
Unfortunately, as most of us know, they’re not all home runs. For some clients and agencies, meetings can become a dreaded chore. A forum for arguments and unhealthy debates. An unwelcome cog in the client-agency wheel, denigrating relationships that could have enjoyed longer, more celebrated runs.
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