Remember What Life Was Like Pre-Smart Phone? Fandango Does
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Even if you’re trying to forget, it wasn’t too long ago that we gelled back our hair, wore acid-wash jeans and used brick phones. Now you can use phones to swipe right on a crush, update your status and even buy movie tickets. The latest spot from Fandango, featuring Mark-Paul Gosselaar, helps us reminisce about the good ‘ole pre-smart phone days and how far we’ve come since.
Meanwhile, in celebration of Pride month, Tylenol and Chobani take the number one and two spots respectively for most engaging ads, eacg of which touches on LGBT themes. Both ads showcase same-sex couples and take a strong stance toward the highly discussed social issue. Ending with “Family isn’t defined by who you love but how,” Tylenol’s “How We Love” shows a modern point of view about embracing all types of families.
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