Hasta La Creative!

Data, data everywhere. There’s no escaping it. “A carefully considered data strategy must be a CMO’s top priority,” according to a recent Ad Age column. Data is the “new oil” that fuels marketing today. Okay, understood. We all need to be familiar with customer and prospect data, and add it to our to-do lists. We will hire data scientists and chief data officers. Got it.

But are we marketers really comfortable with data? Don’t we really wish it would just go away? Maybe the “Data Fairy” will come along and wave her wand, and we won’t have to think about it.

This kind of magical thinking is a problem in marketing today. Some marketers are simply intimidated by data. Maybe they are math phobes. Chances are, they went into marketing partly because it seemed like a field where they could avoid too many numbers.

Continue reading at AdAge.com